Where TikTok lets you put links

TikTok gives you three places to put a clickable link: in your profile bio, in video captions using the link sticker, and in the comments section if you have a certain account type. The easiest and most permanent is your bio — it stays visible every time someone visits your profile. The link sticker inside videos is more flexible but only works if you meet TikTok's requirements, which change based on your account age and follower count.

The bio link is what most people see first. When someone lands on your profile, they see your username, profile picture, and a short description — and if you've added one, a clickable link right below that. This is the link TikTok shows in search results and when your profile appears elsewhere on the platform.

Key Takeaways

  • Your profile bio link is the simplest option and works for all accounts — just paste a URL into your bio section and it becomes clickable.
  • The link sticker inside videos requires at least 1,000 followers and a verified account or Creator Fund membership, depending on your region.
  • Links in captions and comments do not become clickable on TikTok — you must use the sticker feature or put the link in your bio.
  • TikTok shortens long URLs automatically, so a link to a 200-character webpage becomes a short clickable line in your video.
  • You can change your bio link anytime without affecting old videos, but the link sticker in a published video cannot be edited after posting.

Adding a link to your profile bio

Open TikTok and tap the profile icon at the bottom right. Tap the three horizontal lines (menu) at the top right, then tap Edit profile. You will see fields for your name, username, and bio. Below the bio field is a line labeled Website — tap it and paste your full URL there. The URL must start with http:// or https://, or TikTok will not recognize it as a link.

After you paste the URL, tap Save at the bottom. The link now appears on your profile as a clickable button. Anyone visiting your profile can tap it and go directly to that webpage. You can change this link anytime by going back to Edit profile and replacing the URL — old videos with the link sticker will still work, but the bio link itself updates when ready.

If you are using a URL shortener like Bit.ly or TinyURL, paste the shortened version into the Website field. This is useful if your actual link is very long or contains special characters that might break.

Using the link sticker in videos

The link sticker lets you embed a clickable link directly into a video. When someone watches your video, they see a button or banner they can tap to visit your link without leaving TikTok. To use it, you need at least 1,000 followers. In some regions, TikTok also requires that your account be verified or enrolled in the Creator Fund, but the 1,000-follower threshold is the main one.

When you are creating a video, tap Stickers after you have recorded or uploaded your footage. Scroll through the sticker options and find Link. Tap it, then paste the URL you want to use. TikTok will show you a preview of how the link will appear — usually as a small banner at the bottom of the video. You can drag it to reposition it, and you can resize it by pinching on the preview. Once you are happy with the placement, tap Done and post the video normally.

After you publish a video with a link sticker, you cannot edit or remove that sticker. If you need to change the link, you would have to delete the video and repost it. For this reason, many creators put their most important links in their bio instead — that way they can update them without affecting published content.

Why your link might not work

The most common reason a link does not work is that it does not start with http:// or https://. If you paste just example.com, TikTok will not recognize it as a link. Always include the full protocol at the beginning.

If you are trying to use the link sticker and it is not appearing in your sticker menu, you likely do not meet the follower requirement yet. TikTok checks your follower count when you open the sticker menu, so if you just reached 1,000 followers, try closing the app completely and reopening it. Sometimes the sticker appears after a few hours or a day.

Links to certain websites may not work if TikTok has blocked them for spam or security reasons. If your link is legitimate but still does not work, try using a URL shortener to create an alternate version of the same link, then test that instead.

What happens when someone clicks your link

When a viewer taps your link — whether from your bio or from a video sticker — TikTok opens their web browser and takes them to that webpage. They leave the TikTok app. If you link to a product page, a sign-up form, or another social media profile, they land there directly.

TikTok does not track where your links go or what people do after they click. The platform shows you how many views your video got, but not how many people clicked the link inside it. If you want to know how many people actually visited your webpage, you need to use a tool like Google Analytics or a URL shortener that tracks clicks — services like Bit.ly show you click counts in their dashboard.

Links in captions and comments do not work

If you type a URL directly into your video caption or in a comment, it will appear as plain text — not as a clickable link. Someone would have to copy the text, open their browser, and paste it manually. This is why TikTok created the link sticker and the bio link: to make sharing URLs actually functional.

Some creators work around this by typing something like "link in bio" in their caption, directing viewers to check their profile bio instead. This is a common practice because the bio link is always visible and does not require the viewer to find a sticker within the video.

Frequently Asked Questions

Can I put multiple links on my profile?

TikTok's bio section only allows one clickable link in the Website field. If you need to share multiple destinations, use a link aggregator like Linktree or Beacons — these create a single page with multiple clickable buttons, and you paste the Linktree URL into your TikTok bio. When someone clicks it, they see all your links on one page.

Do I need a certain number of followers to add a link to my bio?

No. Any account can add a link to their bio, regardless of follower count. The 1,000-follower requirement only applies to the link sticker inside videos. Your bio link works when ready.

What if I want to change my link after posting a video with the link sticker?

You cannot edit a sticker after the video is published. You would need to delete the video and repost it with the new link. This is why many creators prefer to put their main links in their bio instead — you can update the bio link anytime without affecting old videos.

Can I see how many people clicked my link?

TikTok does not tell you how many clicks your link received. If you want click data, use a URL shortener like Bit.ly or Linktree, which track clicks and show you statistics in their own dashboards.

Why does TikTok require 1,000 followers for the link sticker?

TikTok uses the follower threshold to reduce spam and scams. Accounts with fewer followers are less established, so the platform limits their ability to direct traffic off-site. Once you reach 1,000 followers, TikTok considers your account more trustworthy.