What adding an admin means for your page and your data
When you add an admin to a Facebook page, you give that person the same control you have over the page itself — they can post, delete posts, change the page name or description, see who visits, and access the insights that show what content performs well. They cannot see your personal Facebook account or your private messages, but they can see everything posted on the page and who interacted with it.
Before you add someone, understand that admins can also add or remove other admins, change the page's privacy settings, and delete the entire page. If you add someone you do not fully trust, they have broad power over your page's content and reputation. Choose carefully, and only add people who need the access to do their job.
Key Takeaways
- Admins have full control over page content, settings, and insights — they can post, delete, and change the page name without asking you first.
- You add admins through the page settings menu under "Page Roles", not through a separate admin panel.
- You can set different permission levels: admin (full control), editor (can post and delete but not change settings), moderator (can delete comments and posts but not publish), or analyst (can view insights only).
- Facebook shows a log of who made changes to the page, so you can see what each admin did and when.
How to add someone as an admin in four steps
Open your Facebook page and click the Settings icon in the top right corner. From the menu that appears, select Settings (the gear icon, not the dropdown menu). On the left side, you will see a menu — click Page Roles.
In the Page Roles section, you will see a field that says "Assign a new page role". Type the person's name or email address into that field. Facebook will show you a list of people who match — select the correct person. Then use the dropdown menu next to their name to choose what role they should have: Admin, Editor, Moderator, or Analyst. Click Add.
Facebook will send that person a notification that they have been added to the page. They do not have to accept — the role takes effect when ready. If they do not see the page in their list yet, they may need to refresh their browser or log out and back in.
The difference between admin, editor, moderator, and analyst roles
An admin has complete control: they can post and delete content, change the page name and description, add or remove other admins, see all insights, and delete the page entirely. Use this role only for people who should have the same power as you do.
An editor can post content, delete posts and comments, and see insights, but cannot change the page name, description, or settings. They also cannot add or remove other people. This is the right role for someone who helps you create content but should not change how the page is set up.
A moderator can delete comments and posts but cannot publish new content or see insights. Use this role for someone whose job is to remove spam or inappropriate comments without adding their own posts.
An analyst can only view the page's insights and performance data — they cannot post, delete, or change anything. This role is for someone who helps you understand your audience but should not touch the page itself.
What data admins can see about your page and audience
Any admin or editor can see your page insights, which include the number of people who visited your page, which posts got the most engagement, what times your audience is most active, and basic information about who your followers are (age range, location, gender). They can also see comments, messages sent to your page, and the names of people who follow or interact with your page.
Admins cannot see your personal Facebook account, your private messages, or your friends list. They see only what is public on the page itself and the data Facebook provides about page performance. If you have connected your page to other tools (like Instagram or a website), admins may be able to see activity on those connected accounts depending on how you set up the connection.
How to remove an admin or change their role
Go back to Settings and then Page Roles. Find the person whose role you want to change. Click the dropdown menu next to their name and select a new role, or click Remove to take away their access entirely. The change takes effect when ready — they will lose access as soon as you click.
Facebook keeps a log of all changes made to the page, including who removed whom and when. You can see this log by going to Settings, then Page Activity, which shows recent actions by date. This log helps you track who made changes if something unexpected happens on your page.
What to do before adding someone as an admin
Have a conversation with the person first about what they will actually do on the page. Do they need to post content, or just review insights? Do they need to delete comments, or only publish? Be specific about the role so you both understand the boundaries. Then choose the permission level that matches that job — do not give someone admin access if they only need to post.
If you are adding someone outside your organization or a close team member, consider starting them as an editor or analyst rather than an admin. You can always promote them later if they prove trustworthy. If the person leaves your organization or you no longer work together, remove them from the page when ready — do not leave old admins with access.
Frequently Asked Questions
Can an admin see my personal Facebook account or messages?
No. Admins see only what is on the page itself — posts, comments, followers, and page insights. They cannot access your personal account, private messages, or friends list. The page is separate from your personal profile.
What happens if an admin deletes the page?
If you give someone admin access, they can delete the entire page. Facebook will ask for confirmation, but there is no way to stop an admin from doing this. This is why you should only add admins you trust completely. If someone deletes the page, you can restore it within 14 days by going to your page and clicking "Restore This Page" — after 14 days, it is gone permanently.
Can I see what changes each admin made to the page?
Yes. Go to Settings, then Page Activity, and you will see a log of recent actions with the name of who made each change and when. This shows posts, deletions, setting changes, and role changes. You can use this to track who did what if you need to investigate something.
Do admins get paid or notified when they are added?
No. Adding someone as an admin does not pay them or send them a formal notification — they get a standard Facebook notification that they have been added to the page. They do not have to accept or confirm. If they do not see the page right away, they may need to refresh their browser.
What if I want to remove all admins except myself?
Go to Page Roles and click Remove next to each person. You will always remain an admin of your own page — you cannot remove yourself. If you are the only admin and you want to add someone later, you can do that at any time through the same menu.